A dear friend of mine from Curtis - Margo Drakos, cellist with the San Diego Symphony and faculty member of the Manhattan School of Music - has been busy launching an exciting new Classical Music site called InstantEncore.com with high ambitions to become THE portal for artists, audiences, and presenters - sort of the YouTube of Classical Music, according to venture capitalist William Stensrud. The site is young, but already there's an impressive roster of top artists in the field with recordings and podcasts available for download. Videos will be forthcoming soon, and you may very well start seeing episodes of Music Meets Tech there (at least, that would be neat, wouldn't it?) One really cool feature that seems to be built into the site is the ability to create your own custom 'home page' where you can keep track of your favorite artists' concert schedule, recording activities, and the like.
Here's the 'official' blurb about InstantEncore.com from Margo, but please don't take my word for it - visit the site for yourself and have a peek at the future of Classical Music marketing!
InstantEncore.com is the new digital classical music community designed to provide audiences with the resources to easily find and enjoy live classical music anywhere and anytime. InstantEncore.com makes it simple for visitors to find concert information, download music, enjoy concert video and audio streaming, and access Podcasts and pre-concert talks. Customers can customize their homepage to follow their favorite cities, venues, artists, ensembles, conductors, and composers and sign up for Inside Scoop: email alerts about new digital content from their favorites. There is no subscription fee to login and enjoy InstantEncore. For audience members, a special bonus: an Instant Encore! Take the concert home with you for free ~ Organizations may provide their concertgoers with a unique card entering your hall that allows the audience member to download the concert they attended for free! For organizations, this provides a special opportunity to obtain meaningful corporate sponsorship. A corporate sponsor logo is featured on the download card and a click-through advertisement is positioned next to the concert event listing and in the digital music store. InstantEncore.com a digital destination designed to keep the audience of today while creating the audience of tomorrow!
SPECIFICS FOR ORGANIZATIONS:
1) Increase your Ticket Sales! Add more value to your concert seats with a complimentary digital download of a concert
2) Corporate Sponsorship Opportunities: Offer valuable advertising opportunities to corporations through our services
3) Personal Thank-You Gifts to Friends! Design digital download packages of your music for donors, friends, special events and as part of education outreach
4) Expand your Brand: locally, nationally, and around the world!
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